We live in a digital era. Smartphones have changed our lives tremendously in the past decade alone. People spend more and more time online on a daily basis, looking up anything that might possibly be of their interest: from getting informed on any given topic, to learning new skills, shopping etc. New habits have formed and certain expectations have risen from them. Consumers expect businesses to have an online presence and yes, that means a website in the first instance.
So really, there is no doubt about whether or not your small business should have a website, rather let me highlight some of the most compelling reasons as to the WHY.
Your customers expect it
Modern consumers expect brands to provide online content about their business. Half of them look up the brand’s website first.
In the era of now, if you do not have a website, customers will look elsewhere.
Your competition is out there
You can rest assured that your competition is online, meaning that if you are not, you are losing business.
It proves your credibility
Consumers believe a business with a website is more credible than one that only has a social media page. Modern consumers research online. They rely on online reviews and testimonials.
Take advantage of this fact and build a website that makes a difference. Communicate your brand’s values, vision and unique selling point clearly, making sure to present testimonials.
Initiate communication with prospective clients
Create and share your own story, get your message, mission, and personality across to your target audience. Help prospective clients get a feel of who you are and decide if you are right for them.
Showcase your products and/or services
Do not spare efforts in beautifully displaying your products or describing your services, using beautiful imagery, videos, downloadable material etc.
Sell products and services 24/7 globally
When you have a website, you are not restricted geographically. Sell products and services all the time, not only during your opening hours.
Your online presence supports marketing campaigns, client relationship building, customer service, and other elements of the revenue stream. Combine your website with marketing tools like email marketing, to reach new customers and generate repeat business.
Show up in Google Search results
If you have a website, you can optimize it for search engines (SEO), increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Get to know your customers
Analyze your data with web analytics software, learn the details about the visitors to your website – where they come from, which links they clicked on once they arrived. Improve conversion rate using this data.
If you haven’t created a website for your business yet, you can start from any of the popular website builders like WIX, Squarespace, WordPress etc.
Need help setting up a website for your business?
eMosaik offers professional services to help you do just that.